Bodog Casino to Enter Chinese Market

2008 January 28, Jonny Vincent

Bodog is getting a head-start in the Chinese market, despite China not yet officially allowing the online casino industry access to Chinese residents.

China is expected to be the largest online casino market if and when the government regulates the online gambling industry, and a number of online casinos are watching the situation there closely.

Bodog has stopped watching and have acted to ensure their brand will be a leader if and when mainstream China embraces online gambling. Bodog announced this week it has launched a brand new Chinese Web page to assist Chinese customers who wish to gamble online.

Bodog Casino's Chinese campaign includes landing pages and customer support in both Mandarin and Cantonese.

Bodog CEO Calvin Ayre has vowed to ensure Bodog Casino the online version of Macau for China:

"Stanley Ho watch out! Bodog wants to be known as the Macau of the online world. With the best games, top customer service and the innovation to bring the most exciting entertainment to our Chinese customers, they don't need to look to Macau or Las Vegas. We bring the excitement to them. 2008 is a big year for the Chinese and Bodog. We want our Chinese customers to know that Bodog has the same Beijing Olympic spirit to achieve the best."

Bodog's Chinese-language advertisements will feature Chinese-Canadian online poker professional Evelyn Ng.